On September 16, 2025, in Shanghai, the 15th anniversary celebration of the “2025 Kantar BrandZ Most Valuable Chinese Brands Top 100” was held with the theme “New Intelligent Brand Power.” During the event, the “2025 Kantar BrandZ Most Valuable Chinese Brands Top 100” ranking (hereinafter referred to as the “Top 100 Brand Ranking”) and the full report were officially released.
The ranking shows a strong recovery for Chinese brands, with the total value of the 2025 Top 100 Brands reaching $1.21 trillion, marking a groundbreaking 25% increase compared to last year. Among them, 68 brands saw a rise in value, nearly doubling last year’s number.
In the annual Top 10 Most Valuable Chinese Brands, Tencent’s brand value reached $197.99 billion, maintaining its dominant position at the top of the list. As a tech giant, Tencent has ranked first for five consecutive years. Alibaba saw a 23% growth rate, achieving a brand value of $84.35 billion, regaining second place. Liquor giant Moutai remained in third place with a brand value of $80.02 billion. Douyin (TikTok’s Chinese counterpart) saw its brand value surge by 34% to $76.20 billion, staying in fourth. Huawei delivered particularly impressive results, with a 56% year-on-year growth, reaching a brand value of $64.15 billion and holding firm at fifth place. Following the top five, the rankings are as follows: Haier ($47.77 billion), China Mobile ($41.08 billion), ICBC ($38.30 billion), Ping An ($29.64 billion), and Meituan ($29.33 billion).
Wang Xing, CEO of Kantar Greater China and Global Chairman of Kantar BrandZ, commented, “Having brand awareness is not enough. Only by creating truly valuable and differentiated core advantages can brands achieve long-term development.” He emphasized that Chinese brands need to focus on building hard strengths that excel in functionality, emotional resonance, and cultural alignment. The key is to focus on three strategic directions: investing in AI-driven consumer insights, engaging in user co-creation practices, and delivering exceptional quality experiences that exceed expectations.
Other brands in the Top 100 list show their unique characteristics. For example, MIXUE (a milk tea chain) made its debut in the rankings and ranked among the highest. Xiaomi led the list with an impressive growth rate of 154%, while BYD ranked second with a growth rate of 78%. XPeng Motors, by expanding its presence in overseas markets, strengthened its brand competitiveness and successfully re-entered the Top 100. Additionally, consumer technology and service platforms performed particularly well, rising from the fifth largest industry in 2024 to the third largest this year, becoming one of the most noticeable growth sectors in the ranking.
