Event Legacy
- EN - Asia Headlines
Retaining the Crowd: How Can a City Keep the Traffic After the Event?
Changchun expects more than 10 million visitor trips around the 2027 Winter Universiade, but the real challenge is turning short-term…
- EN - Asia Headlines
Cultural & Creative Products | The “Not One-Off” Philosophy — What Can an International Event Leave Behind for a City?
The Changchun Winter Universiade is using licensed merchandise not only to generate event sales, but also to build longer-term capabilities…
